website planet Branded is a Tel-Aviv based app development agency that assists startups in building outstanding digital businesses right from the initial specification to a final end product. As part of their unique business model, Branded provides startups with up to 80% funding for their projects, in return for up to 10% equity. This way, they are hoping to become game changers in the Israeli startup world. I sat down for a talk with CEO Ari Efron to hear what Branded is all about. Please Describe the Background and Vision Behind Branded. Branded was founded in 2016 with the purpose of serving startups. We help startups grow and develop their product, not just by leading them through the development process, but also the business idea. We also have a unique plan under the name “startup city” where we help selected startups to create a fully working product by investing up to 80% of the total development costs. We take the top ideas that come to us, and invest money to help them grow. The capital is self capital that we have made in 2016 through the selling of a previous tech startup. We decided to open Branded and serve the startup community because we had the power and ability to influence the ecosystem. What are the fundamentals of a successful development project? A good development project should be broken down into several phases, each with its own milestones and targets. The main idea is to do a good specification, which is the basis that too many people in the startup world are forgetting, and it creates many problems. We take the specification very seriously, so that we don’t have any issues during the development process. Entrepreneurs should cover all kinds of use-cases and include flow diagrams, target audience characteristics etc., thus create a clear business model. Knowing where the money is coming from, whether it’s going to be a subscription, percentage from income etc. is crucial to a project’s success. The second thing is that we start the UX which is the wire framing part. We see where each component of the app is going to be placed, and we match the UX to our target audience needs. We send our clients, the startups, to do their research and we discover many things about the audience and what interests them, in order to create a better experience for them. Than we do a brandbook. Even if you don’t have a logo there’s a lot to tell about your brand. For example, if the target audience is women between 35-45 years of age, the colors would be different than if the target audience was 13-15 year old boys. We create a brand book that represents the brand style, including main messages, typography, colors and designs, which will later be used across all platforms; if needed, we create a new logo, or match the existing colors to the logo. We take this very seriously. We combine the UX in the brand book to get a layout of the design, and then we create a prototype for our entrepreneurs so they can get a first impression of their product. Once we are done with the UI/UX, brand book and project specification, we move into the development part which typically takes between 2-3 months. We take quality very seriously, because we know how important it is when you don’t have the audience yet. In order to earn the audience they need a good product, and that is what Branded is here to accomplish. What can you tell us about Startup City? We have an application process where we decide which startups have the most promising future. In 2018 one of the most important things for a startup is a strong business model. One of the main focuses is to find startups that are willing to combine a strong business model which can grow exponentially; this way we ensure it will be able to pass with no extra debt. We have a form that we send to applicants with questions about the team, their willingness to invest time and efforts, where do they get ideas from, etc. Those questions give us a better understanding about the team, because at the end of the day, we’re mostly invested in people, not just ideas. How much are they going to invest, or how far will they go in order to succeed, is what makes the difference between a good startup and an great one. We also realize that people who invest some of their own money will also invest in the products, that is why we only give up to 80% and not 100%, as it allows productivity to grow much higher. Which technologies do you find to be the most intriguing these days and why? When it come to websites, JS is a leading language on the front side. On the backend we work mostly with node JS, which for me is one of the best languages out there because it leads to a stable product. On the app side, JS has frameworks that people are very excited about, like react native and hybrid apps. For us, we are leading startups and we want to give them a very stable product. That is why we prefer to create native apps for android and IOS. We want them to not worry about any bugs or instability that will affect their performance. How do you see the future of software development in 5 years from now? Software development is going to be more dedicated to the business side. Right now there are many apps for consumers, but slowly we start to understand we cannot continue that path because consumers are not paying for the service. In the future, most apps will be dedicated for enterprises. Regarding technology, I expect native apps to become prevalent. Google and a few other companies are working on creating an engine that will combine the development process for both iOS and Android, planned to launch around 2020. Combining these two together is elementary to the future of native apps. Having said that, from what I have learnt, whatever we predict about the future is probably wrong.

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What do you need? It is an important that the entrepreneur illustrates the intent of the project and their long-term vision in order to make sure their message is clear and sharp Target audience. Who are your final users? What percentage of users are potential users? What is the estimated budget that the target audience spends on similar things? How many users do you need to break even? How much will it cost your startup to bring the minimum users to operate? This is the only way to build a realistic and proper marketing budget.   .( A very comprehensive test (most start-ups fail at this point   Detailed market survey This part is very important in the construction of any project. It is very important to know who your audience is, and how much they spend per year on similar products. Regulatory inspection Are the laws of the country you are aiming at, allow you to work there? Do you need license to operate?     Together Will TURN YOUR DREAMS INTO A REALTY.     How to choose a development company and why it is critical Once you have made the first steps, now it is time to choose the company that will accompany you throughout the life of a start-up. – I am not sure what you are trying to say here.. but let me know. Every entrepreneur knows that a business partnership is very similar to a marriage for all intent and purpose, investing a lot of time and money, choosing the company should be the most important choice. You need to understand what you need, what you lack as an organization, and look for a leading technology and business development company with experience that will complete your organizational shortcomings. The trap Perfectionism, this is the most common mistake among entrepreneurs. In the world of application, Perfectionism is more than $1 million development double time. The first and only goal of any startup is to exist. A start-up entrepreneur should invest a minimum amount of money and give the user maximum functions to work. Our team In what areas our directors are experts   We have a team that fits to every role in the start-up wor. Development Specialist. Budget expert. Marketing experts. Experts in the preparation of a realistic profit model. Our directors are linked to the investment world. If you are a winning team and believe you have a profit potential. All the rest is on us. Office@branded.co.il

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For most entrepreneurs, one of the very first things that are coming after you had your vision to the "million dollars idea" is selecting a name. Naming your idea has a psychology effect of belongings and ownership, it helps you to visualise and make yourself a step ahead. Therewise selecting a name is an important thing, after all you are going to carry the name for next period of your life. Just like a baby a name has to fit the identity of the born and to the parents behinds it. When we first think about the name it has to first thing to be related to our product, but it also has to be unique and one of it kinds.

Name it, Brand it.

For this we have created an instruction with few simple steps:
  1. First thing we want to do, is writing your idea clearly and understands who is our audience, it helps us understand the goals we want to achieve and to realize who are the type of characters that will use our "idea".
  2. See who your competitors are, understanding your competitors is an important stage on any startups life, it helps you understand better the market and see how people reacts to other names.
  3. Select the two main subjects that makes your idea unique. So like if I had an app for running that monetizing your workout, I would pick two main subjects like "Run" and "Custom" and try to combine these two words for one word like "CustRun".
  4. Try to read it and give people that are related to you to say it outloud and pronounce it, sometimes the nemes you think is perfect is hard for some people to read or to understand it goals.
  5. See if your name is exist, mostly we select the name before even funding a company, while it's just a name it's better for you to buy a domain with the name you have picked, apps today don't necessarily end up with the famous ".COM", you can also pick up ".APP" and ".CO" which became more popular in the recent years. And if it's taken, which probably likely in this ocean of domains, you can go back and try some more combination, until you will be there.
  Just remember picking a name is a very important stage for any startup!   If finding the right name is something you really care, you can consult us any time. Branding and Developing startups is our professionality. Office@branded.co.il  

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